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Saturday, 30 April 2011
How to Transfer Mails from one Email Account to another for Free
Tuesday, 19 April 2011
Concept Ads
Today we are living in an age where the line between genius advertising and over-the-top advertising is getting blurred with every pretentious advertisement that comes out. The fact that today information and technology have become synonymous to each other is making that line get murkier and murkier with each passing day. In order to cope with this situation, companies have already started to come up with the ads which describe their existence in the world of tomorrow.
In the market place where innovation is the key to success manufacturers are willing to do whatever it takes to make their brand a top-of-the-mind brand for customers. This has led to the upsurge of a new concept in the field of advertising that is Concept Advertisements.
Technology intensive companies are putting this concept to a great use by presenting its prospects with an image of its product few decades down the line. Many companies have now started to work on a unique leitmotif of coming up with futuristic ads. Some of the companies which are pioneer in it are Diesel, Audi, Apple etc. We will be giving a short review of the Apple ad.
Apple with its concept ad which has recently been uploaded on youtube has taken advertising to a whole new level. It showcases what all an iPhone will be doing 30 years from now. The ad wonderfully places brand Apple above the brands of other companies competing in the same segment.
Concept ads have provided the marketers of technology with a medium to differentiate their products vis-a-vis that of the competition by positioning them along the lines of future. Such advertisement instills in its viewers euphoria of using the product in future this in turn helps the brand to gain the top of the mind position amongst its potential customers.
Considering the success of some of the latest concept ad campaigns we can say that they will soon be soon used by the marketers as a positioning tool.

